Anthony D. Ramirez | Executive Producer

Arriving summer 2024.

Benjamin Moore, a legacy brand with a traditionally-earnest tone to its branding efforts, deserved a refresh to launch the Regal Select enhanced formula. We piloted a new, non-traditional production approach, and ended up with something great: work that’s at once whimsical, musical and squarely aimed at younger audiences on TikTok and Instagram.

The “Lovestruck Objects” campaign features inanimate objects that are so enamored of the paint on the walls that they spring to life and express their love: a Kit-Cat Clock that belts out a new song we call, “What a Wall Wants” (a re-recorded version of the Christina Aguilera pop anthem “What a Girl Wants,” and the French song by Ophélie Winter) to celebrate the Goldfield 292 kitchen color; AND a marble Greco-Roman bust that does its very best to recite a contemplative love poem for the Tate Olive HC-112 living room color.

With FIG Agency creative team Asan Aslam (ECD), Cynthia Osborn, Frank Benavides, and Courtney Thérond; account leadership Maxie Etess, Katie Gallagher, Rachel Wexler; head of business affairs Josh Christie; Benjamin Moore & Co. client team Meredith Kinsman, Yvonne Humphreys, Felicity Keane, and their BMC colleagues.

I was the EP/Producer on these for FIG, working in English and French, with some great production partners: Evan Mann (director and editor), Steven Baltay (CG and VFX), Nix + Gerber (miniature set fabrication and props), Good Ear Music Supervision, aka G.E.M.S (“What a Wall Wants” Music Supervision & Audio Mix - Danielle Toporoff, Morgan Thoryk, Andie Van House, and their fantastic team of composers), Tomgirl Sound ("Poem" Music, Sound Design & Audio Mix - Abby Diamond, Owen Granich-Young, Bernardo Castro).

Directed by Ricardo Jones– better known as ®JONES– with Stink Films. Edited by Art Jones with Work Editorial. VFX and finishing by Blacksmith. Music by Walker. Wieden + Kennedy agency creative team Rose Sacktor, Michelle Lamont, GCDs Sean McLaughlin and Michael Hagos, producer Sam Kilbreth.

Full writeup pending.

A series of stories from real McDonald’s customers about how crew members went above and beyond to make their days better.

Animation by Dress Code and led by director Ceci Fletcher. Wieden + Kennedy creative team Helen Torney, Michelle Smith, GCDs Marques Gartrell, Brandon Henderson.

As the lead producer for this multi-agency campaign, I directed executive- and senior-level producers from partner agencies in service of adapting and delivering these spots in English, Español, Vietnamese, Mandarin, Cantonese, Korean, Taglish, and Hinglish.

Winner of a 2021 Bronze Clio Award!

Proud to be a small part of this big, ambitious project, the likes of which hadn’t been attempted before. Full writeup pending.

Directed by Charles Frank with Voyager. Edited by Quincey Kai with Cosmo Street. Animation by Amanda Bonaiuto, adapted from Devon’s own drawings. Color by Ayumi Ashley with Ntropic. Music by Jeff Melanson. Sound design and mix by Mike Vitacco with Heard City.

Wieden + Kennedy agency creative team Lauren Acampora and Sean Johnson, GCDs Marques Gartrell and Brandon Henderson.

Full writeup pending. Please email me for the password.

IF YOU HAVE HEINZ, YOU HAVE A COSTUME. Every Halloween, people use Heinz ketchup to splatter "blood" on their clothes, food, and props.

This year, we decided to cement the connection of Heinz to Halloween, by transforming our labels into "Heinz Tomato Blood."

No seriously, they're on shelves as Heinz Tomato Blood. We made a spooky little spot, to introduce the new bottle and the concept. And have a Heinz Halloween Store Pop-Up, coming soon in Santa Monica.

A special, interactive exhibit, where you can splatter your clothes in "drip pods," buy the LTO bottles, and learn how to #HeinzHalloween, from the pros.

Heinz Tomato Blood was covered in Hypebeast, Mashed, Yahoo, Marketing Dive, Food Network, Food & Wine, DesignTAXI, and Trendhunter.

Directed by Jeff Gonick with Reverie. Edited by Jamie Connors with Gattie + Lopez. Wieden + Kennedy agency creative team Katie D’Agostine and Kevin Kaminishi, GCDs Christine Cignac and Felipe Ribeiro.

Just in time for Veteran’s Day, here’s some work I’m proud to say I produced with Pereira O’Dell, in partnership with Pillsbury, Operation Homefront, and the Atlanta Falcon’s star RB Toddy Gurley.

The transition from military to civilian life can be a challenging one. Pillsbury bought a home for military veterans transitioning back to civilian life, and Todd Gurley helped welcome home the first family: Brittany, Trevor and Cohen, who are away from family in Atlanta while stationed on an Air Force Base outside of Boise.

Filmed in Atlanta GA and Boise ID. Huge thanks to director Ritesh Gupta, editor Karen Kourtessis, Todd with Search & Destroy, Susan and Ben with Union Editorial, Leslie, Andrew, and the team at Beacon Street Studios, mixer Matt Hauser with Twelve Eight Sound, colorist Steve Picano, Rachel McElrath, Jake Dubs, Connor Witt, Will Martin, Erica Black, Ciara Cristo, Nick Sonderup & PJ Pereira with Pereira O’Dell, the folks at Operation Homefront, and the wonderful General Mills / Pillsbury client.

And of course, a huge thanks to Brittany, Trevor and Cohen for sharing your story with us.

🍪🇺🇸🎖

Directed by Rayka Zehtabchi with Prettybird. Edited by Akiko Iwakawa at Rock Paper Scissors. Color by Sophie Friis Borup at Co3. VFX and finishing by Method Studios. Music by Found Objects. Sound Design & Final Mix by Wave Studios.

Full writeup pending.

Despite advancements in HIV treatment, emotional challenges with taking HIV medication persist. For some people living with HIV, taking a daily ARV therapy may not be as simple as it seems.

Similar challenges are faced by people living with HIV every day. Yet, those feelings may not always be shared. What may be left unsaid about HIV medication is now being heard.

Through personalized letters, people living with HIV discuss how their HIV medication has impacted their lives. Keiva, Nelson, and JaQuan share their unspoken realities in living with HIV.

Directed by Lobo’s Mateus De Paula Santos and João Tenorio, and shot by DP Erin Collett. Thanks to Lobo’s Luis Ribeiro, Aaron Aguilar, and NB Content. Music and sound design by Antfood. With Area23 agency team Sonya Akrout, Nathaniel Kuritz, Ronnie Caltabiano, Pamela Savage, Vinny Ng, and Elan Schoonmaker, as well as the Viiv Healthcare client.

Winner of two 2019 Cannes Lions (Gold for Film, Bronze for use of Music/Sound Design), five 2019 Clio Awards (one Gold, three Silvers, and one Bronze), five 2020 LIA Awards (one Grand Prix, three Gold, one Silver), a 2020 AdForum PHNX Tribute Award, a 2020 One Show Bronze Pencil from The One Club for Creativity, two 2020 D&AD Pencils (Graphite, Wood), and two 2020 Gold Manny Awards.

Constant Therapy is a speech rehabilitation app for people struggling to speak after a brain injury. After a stroke or brain injury, survivors with aphasia spend weeks, months and even years working to get out just one word. After her stroke, Mary couldn’t say a single word for seven weeks.

To bring to life the intense struggle that Mary and others struggling with brain injury face, we created a film that follows a single word, “baby”, trying to get out of a damaged brain. Every scene is inspired by the science of speech loss and real patient experiences.

To watch the full interactive version of the “One Word” film, and to learn about Mary’s struggle to regain her lost words, visit oneword.film.

Proud to have been a small part of this with a terrific and talented agency team including Larry Kirschner, Guy Mannshardt, Anna Lopez, Jason Graff, Dave Adler, Tim Hawkey, Elliot Langerman, and Robb Brady; production partners Lightfarm (with Stefani Pimenta, Krystal Leasure, Rafael Vallaperde, Kawe de Sa, Milton Menezes) and Canja Audio Culture (Lucas Sfair, Filipe Resende); and our wonderful client The Learning Corp, makers of the Constant Therapy app.

Children shouldn't have to worry about being bombed at school. Women shouldn't have to fear rape being used as a weapon of war. And humanitarian aid workers shouldn't be blocked from, and targeted for, delivering life-saving supplies to people caught in conflict.

On World Humanitarian Day, we stood up for civilians trapped in war zones. They're #NotATarget and they need to be protected.

Sign the petition, call on word leaders to act in protecting civilians from becoming victims of combat zones, and find out more, at WorldHumanitarianDay.org

Check out some of the write-ups in AdWeek, PSFK, Creativity/AdAge, Marketing Communications News, and Campaign Live, and The Huffington Post. The Facebook Live filter won a D&AD Pencil for Use of Social Media in Digital Marketing!

This global integrated campaign for the United Nation's World Humanitarian Day initiative includes digital and mobile app/ Facebook Live filter development, broadcast TV and video production, OOH/print placement in Times Square and across the globe, and an event in New York's Times Square. Read about the event here and here.

With VML agency team Harsh Kapadia, Craig Elimeliah, Silmo Bonomi, Sarah Bass, Duri Lim, Guto Monteiro, Gabe Jardim, Mike Breighner, Tamara Lund, Cynthia Lin, Ryan Mauro, Kate Boccio, Charlotte Ford, Tarini Shrikhande, Kate Wadkins, and with tremendous contributions and expertise from the folks at Framestore, Jam3, LightFarm, One Thousand Birds, Lisa Fischoff and Stacy Seidel Tea at Broadcasters, Conor Rayne of Brass Tracks, iDEKO Productions, Facebook, Clear Channel, and our partners at the United Nations.

I worked on this Mountain Dew content with Atlanta’s hometown hero and star NASCAR driver Chase Elliott, the TracyLocke team, and the PepsiCo client. We filmed at an active Walmart just outside of Atlanta.

Directed by Jonathan Zames and shot by DP Ben Kitchens. Thanks to BroderVille’s Kyle Davis, Aaron Canto and the whole team. Edited by Nomad’s Dan Maloney. With TracyLocke’s Chris Stevenson, Matt Scully, Kristen Barnard, Meg Kapsiak, Michelle Shia, Courtney Cullam, and Brooke Alexander.

To drum up excitement and to gain valuable floorspace across retail chains, Mountain Dew created exclusive Dew flavors for different retailers and then challenged us to come up with Dew-Worthy campaigns for each. For Walmart, we went big, partnering up with Nascar’s Chase Elliot to launch Mountain Dew Zero in epic fashion with four spots that also came to life in-store with activations to match. For example, our giant Mountain Dew race car installation that was in our spot, was also physically matched in-store. These videos were also featured online and in-store as exclusive Walmart content.

Chase Elliott has zero to dew, so he volunteered at his hometown Walmart helping to make the new Mtn Dew Zero Sugar launch a huge success. Being the dedicated NASCAR driver he is, he’ll bring his adrenaline pumping high energy skills to every task he’s given… sounds like a pretty crazy concept, right? Well in January 2020 I flew down to Atlanta, GA for a week with a team of creatives to shoot this digital spot. After months of storyboarding, writing and rewriting a script, we finally were able to see our idea come to life. Of course we ran into some minor difficulties like shooting in an open Walmart during the middle of the day with a local celebrity but after a very long week we knew we had filmed something awesome. The launch was an incredible success with Walmart experiencing a 6% bump in Mtn Dew Zero Sugar sales during the campaign. The video received over 3MM impressions and the final results surpassed all expectations.

Our broadcast PSAs for the 2016 Olympics, airing in tandem with the lighting of the Olympic Flame, were shortlisted for a Clio Award, and selected as Creativity's Pick of the Day! More love on CampaignLive, AgencySpy, and Olympic.org.

"Together, we can change the world," was the message of the opener to the Rio Olympics, a sweeping, blockbuster-style film from the International Olympic Committee putting the spotlight on athletes and ordinary people around the world as they demonstrate the power of sport.

The PSAs, which coincided with the lighting of the Olympic torch in Olympia, Greece, was created by VML and directed by Prettybird's Max Malkin, who has helmed music videos for the likes of Eminem and Green Day. Percussionist and DJ Questlove executive produced on the music side, re-recording the song, "The Fire," originally by Questlove and The Roots, as the soundtrack, using artists including America's Lenny Kravitz, British singer Corinne Bailey Rae, African artist Nneka, Asian artist Yuna, Brazilian musician Diogo Nogueira, and Oceanic artist Darren Hart (aka Harts). Uma Thurman provides the English voiceover, while Juliette Binoche narrates the French version, Paz Vega the Spanish and Taís Araújo the Portuguese.

Shot and directed by Prettybird's Max Malkin. Cut by Rock Paper Scissors' Austyn Daines. With VML agency team Mike Wente, John Godsey, Steven Martin (creative), Erik Iversen (lead producer), Tamara Lund, Kolby Slocum, Tyler Smith, Lisa Stevens (production), Chris Gossens, Charlotte Ford, and Elizabeth Rowny (account) and Tomas Gonsorcik (strategy). Huge contributions from Diederik van Middelkoop (Massive Music), Jonathan Hecht (Venn Artists), Mike Marinelli and Fernando Ascani (Sonic Union), Rommel Molina (Beacon Street Studios), Tom Poole (Company 3), Monte Isom, and artists Questlove and The Roots, Uma Thurman, Juliette Binoche, Taís Araújo, Nneka, Corinne Bailey Rae, Harts, Yuna, Diogo Nogueira, and Lenny Kravitz.

The campaign films were shown on donated airtime nearly 22 thousand times in 44 countries around the world. The campaign received 155 million impressions across social media and the hashtag was used over 19 thousand times, including by well-known personalities, artists and celebs.

Uma Thurman was the English-language voice of our PSA campaign for the 2016 Olympics. While we had her in-studio, we sat down with Uma and listened to what she had to say about the Olympics, and what they mean to her. Here's one of those stories, which was featured on social channels. Directed by agency ECD John Godsey and shot by Bill Winters. Read more about our broadcast PSAs and the full campaign for the Olympics here.

Experience more at Olympic.org/Peace, and using hashtag #OlympicPeace.

Here’s a compilation of some of the motion, design-driven, and visual effects work I've done, as both an agency producer and an animation/production/post producer, for clients including Hurley, Nationwide, Ashley Furniture, Ignite Restaurants, Verizon, the Brady Campaign, General Mills, the United States Postal Service, and Microsoft.

For overflow work and versioning, I've managed domestic and international teams of motion graphics artists and editors to create work that was creatively and executionally in line with the original creative we created locally.

This explainer video for Microsoft’s quantum computing initiative was an interesting design challenge: how best to visually interpret not only the technical subject matter– Microsoft has invested heavily in the research and development of quantum computing, and they believe their approach will be the breakthrough needed to realize and harness the immense power of a working quantum computer –but also their unique approach to the difficulties involved?

Read and see more about this project on its main page.

For The Learning Corp’s “Healthy Brains” activation at CES 2020, I produced– in partnership with Area 23 and the directorial/animation team at Aggressive– a world of stylized brains, building a modular and user-driven dynamic experience telling the stories of Constant Therapy patients and their paths to recovery from brain injury. Here’s a short redux of the full-length 10 minute film, which was later adopted into multiple platforms and branding.

For Viiv Healthcare, here’s a campaign I produced telling the Unspoken Realities of Keiva, Nelson, and JaQuan face living with HIV, in partnership with Area 23, Viiv Healthcare, and the production/animation team at Lobo. Despite advancements in HIV treatment, emotional challenges with taking HIV medication persist. For some people living with HIV, taking a daily ARV therapy may not be as simple as it seems, and similar challenges are faced by people living with HIV every day. Read more about this project on its main page.

Some of the health, wellness, and medically-focused work I’ve produced with agencies like Rapp and Area23 / FCB Health.

The Love-a-thon was a first-of-its-kind Facebook Live event: a telethon in support of the ACLU, Earthjustice, and Planned Parenthood, featuring our Host and World Champion Judah Friedlander as well as many actors, musicians, experts and guests. 

It was the height of Inauguration counter-programming, with the support of (and exclusive video and music content provided by) Jane Fonda, Joseph Gordon-Levitt, David Duchovny (and his band), Robert Reich, Kzihr Khan, Chelsea Handler, musician Andrew Bird, Judd Apatow, George Takei, Jillian Michaels, Tim Robbins, Herbie Hancock, Jamie Lee Curtis, Christopher Guest, musician Michael Franti, Weird Al Yankovic, Moby, Rashida Jones, Adrian Grenier (and his dog), Mark Feuerstein (and HIS dog), Wilco's Jeff Tweedy, Martin Sheen, Alan Cumming, Edward James Olmos, Harry Belafonte, Mayim Bialik, Penn & Teller, Josh Gad, Ilana Glazer, Misha Collins, Jeffrey Tambor, Bob Odenkirk, Jesse Tyler Ferguson, and so many others. 

I served as Executive/Supervising Producer on this project, and we were fortunate to have Click3x (part of Industrial Color) and American Movie Company, two top-of-their-industry companies, as our production partners. And with Upworthy as our distribution channel, we were able to reach over 1.5 million viewers. Special shoutouts to Ryan Penny, my lead video editor, Kelly Matousek, my LP and shoot day stage manager, Aron Baxter, my director, Gary Noel, Camille Geier, Ed Einhorn, and Peter Corbett from Click 3x, announcer D Callahan, and the initiative, creativity, and overall awesomeness of organizers Alex Godin, Dan Shipper, Kara Silverman, and Sammy Koppelman.

We went live on Inauguration Day, and ultimately raised nearly $500,000 for the ACLU, Earthjustice, and Planned Parenthood. That's a year's salary for an ACLU lawyer, an Earthjustice lawyer and a Planned Parenthood doctor. 

These organizations need our support now more than ever– please consider donating at DonateToLove.com.

Selected food and beverage content, with clients such as General Mills, Nature Valley, The American Frozen Food Institute (AFFI), Humana, Jose Cuervo, Glucerna, Joe's Crab Shack, and Romano's Macaroni Grill.

I was the agency producer for the Humana "Healthy Foods" stop motion video and the Glucerna shakes-and-flakes spot. I line produced the Jose Cuervo "Drop-a-Cocktail" videos, and post-produced the others, with heavy compositing, retouching, and maximum deliciousness across the board.